Keep hair color locked in to prevent washout.
Keratin Complex Timeless Color Fade-defy Shampoo helps secure pigments within the hair shaft to promote long-lasting, Vibrant color.
This gentle, sodium chloride and sulfate-free formula harnesses the power of keratin to reinforce the hair's own protective barrier. Its unique polyQ blend defends against the elements that cause color fade, such as environment factors and heat styling, while UV absorbers protect hair from the sun. A conditioning blend of provitamin BS and silk amino acids provides easy detangling and improves overall hair health for beautifully rich, brilliant color that lasts.